Creative Rhetorics

Benaji wrote that there were nine rhetorics of creativity

1) Creative Genius

2) Democrativ and Political Creativity 

3) Ubiquitons Creativity

4) Creativity for social good

5) Creativity as economic imperative

6) Play and Creativity

7) Creativity and Cognition

8) The Creative Affordances of Technology

9) The Creative Classroom

Advertising has evolved with society, and now applies itself to several mediums, online being one of them. User-generated content has become the norm with the increase of interest in social media sites. Due to advances in technology, we are now able to communicate with each other instantly and effectively. This does not just apply to social media, it even occurs in the workplace with email and the new possibilities of working at home with media such as Skype. This gives businesses the opportunity to work with people that they may not have necessarily worked with if this technology wasn't there. The rise in social networking and social media campaigns mean that creatives have to consider a constant interaction with the viewer as they can receive instant responses through Twitter and Facebook.
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